Online marketing has some spectacular advantages over conventional advertising, for instance, it’s cheaper. You don’t have to worry about the middle-man. What middle man? There ain’t one. You can use it to see who wants your product, how much of it want, or indeed if they want any at all! And you can count your customers, build trust with them and reach them with the click of a mouse.

BUT! (Isn’t there always one of those irritating things?) Online marketing has its problems.

Once you have a client, learning how to keep them is a challenge. The competition is fierce out there so you need to pinpoint just who is likely to be interested in your product. Right product – right customer. Don’t offer walking frames to sportsmen, or lingerie to artists.com. It’s not rocket science, dude! (Well, I suppose it is if you home in on them like a guided missile!)

The product being sold may not be what it purports to be, or look nothing like the picture. Because you’re not feeling the texture of the cloth or trying it on that beautiful wedding dress that cost ONLY $10 from Singapore really looks like something that you wouldn’t dry your dishes with. Let the buyer beware! Any reputable company will offer to take the goods back and refund their money, enhancing both their reputation and trustworthiness. Shoddy goods and cash not refunded will get you a reputation for being cheap and nasty. Be that caring company.

Marketing scams: e.g. give me $10,000 and I’ll double/triple/multiply it tenfold! If something looks too good it probably is. This is why it’s important to build up that Mr. Nice guy persona who REALLY has the customers’ interests at heart. Because of issues like these clients may be hesitant about offering up information like bank details, credit card numbers, etc. If you are asked for your bank account’s password you know you’re being scammed! Make sure your security is watertight.

Update! Update! Update! It’s a jungle out there. For every one of your little ventures there are hundreds of others all trying to grab a piece of the action, so keep focused and update your advertising all the time. If I go to a website and exactly the same information is on it when I go there a week later, I go to another website. In this age of mouse-click information, I want instant gratification. And that means now, or preferably yesterday!

Employ the right people. This is more than just hiring someone who knows their way around a computer. I can do that (after a fashion). The right people are those with the kind of skills that can’t be quantified; a talent for coping with change and uncertainty, being a team player, being curious and open to new ideas and being able to take chances, amongst others. Hiring the poor guy who lives down the street because he’s unemployed won’t work.

So if you’re out there in the digital wilderness trying to dodge the scamsters, thieves and Big Guys, good luck, and watch your back!

Promote Your Business by offering Free Taste of Grilled Meatballs

“Free tasting” is one of the most convincing ways to get people to discover and try your products or services for free. For your restaurant your business, you are offering a free taste of your delicious grilled meatballs. However, before you can make people sign up for the free taste, you’ll have to promote it, encouraging them to join. Here are some effective ways:
1. Through your E-mail Signature
Your email signature consists of your name and contact information that you place at the bottom of all the emails you send. You can use it to your advantage by including a link that leads immediately to the register page for your Free Grilled Meatball Taste. You can lure people by asking them an interesting question, followed by the supposed link.
For example:
Have you tasted the best grilled meatball? Maybe we can encourage you our best tasting grilled meatball for absolutely FREE! Just click this link: , fill up the form, and hit send.
2. Through your Restaurant’s Website
You have to make sure that the registration form of your Free Taste campaign is conveniently posted on your website’s home page. It should also be posted on every other page of the same website. This, no matter what page a person clicks, you are providing them with a chance to be able to get a free taste of your grilled meatballs.
3. Spread to Everyone
Make sure that you remember to spread the word through your contact list regarding your Free Taste. Provide them with a link(s) to the registration page, and also inquire them to send it to other people if they can’t benefit from the said campaign.
4, Through Your Directories
Include your Free Taste campaign in the directories which can be accessible to you through membership in associations, groups, organizations, and any type of directories particular to the packaging of your campaign.
meatballs4. In your Restaurant Itself
The best way to promote your free taste of grilled meatballs is the traditional one. Put a sign outside your restaurant saying that you are providing a free taste for a particular time and date. Make sure to also inform them that your customers are the only ones who can get a free taste from food made by your BBQ smoker.
5. Flyers
Another traditional way to promote your restaurant’s free tasting activity is handing out flyers in the locality. You can post it on various bulletin boards, and other legal places.

Drip Marketing Software Review

infusionsoft-Infusionsoft: A Drip Marketing Software Review

Drip Marketing, also known as drip campaigns, automated email campaign, lifecycle emails, autoresponders, and marketing automation, is a method of automatically sending marketing e-mails in a particular schedule. The e-mails can differ depending on triggers or actions an individual has made, such as signing up for a website or asking help from your services. Here is a short review of one of the most famous Drip Marketing Software available.

Infusionsoft Drip Marketing Software

A lot of business owners have shifted to Infusionsoft, as it is the most appropriate tool for sending automated e-mails for their customers. This Drip Marketing Software may be expensive. However, when you compare it to other campaigns, such as the ROI. Infusionsoft competes with other big marketing software, including Aweber and Ontraport, so you wouldn’t be surprised why the charge so much for their software. This website source has compared Infusionsoft to Ontraport http://gedlynk.com/ontraport-vs-infusionsoft.

For their services, you can choose to pay for the Essentials, Deluxe Sales, Deluxe E-Commerce or Complete package. The price starts at $199 per month which includes contact management and marketing automating for 2, 500 contacts, 12, 500 emails per month and 3 users. The most expensive package is worth $379 per month that already includes contact management, marketing automation, sales automation and e-commerce for 10, 000 contacts, with 50, 000 emails per month from 5 users. Also, you’ll have to pay a one-off fee of $ 2, 000 for their mandatory kick-starter coaching page. However, even with this unbelievable price tag for a software, a lot of business owners still invest their money to Infusionsoft.

But, after you finish the mandatory kick-starter package, you’ll soon realize that it is indeed important, helping you fully understand the complexity of their drip marketing software. It has so much power to change your online business, using its price as a psychological factor to really make it work.

Buying and Setup

First of all, they don’t allow customers to sign-up in their official website. They prefer that you hop through a series of processes by asking for a demo or phoning them of your interest in their software. Generally, they just want to ensure that they’re dealing with an actual person, and not just another automated person online. This is also a great way for you to make sure that they’re a legit provider, and not just any scammer.

Here are the things we liked about the Infusionsoft

  1. Great campaign builder – It’s an amazing software that makes the process enjoyable and satisfying by being able to interact with thousands of customers.
  2. They also have a great community – In their private groups on Facebook, they host an ICON conferences every year, hoping to get their customers share what they know and help each other businesses.
  3. Excellent deliverability results – They have better e-mail deliverability compared to other drip marketing software.
  4. Quick and stable software – Compared to other services that lags and loads forever, everything in the software opens quickly, without any software problems.
  5. Satisfactory customer service – The team involved in this software has always been helpful in attending to the needs of their users, making sure they have the best experience with their services.


Social Media Marketing Ideas for Pet shop Owners

Boys Kissing a Dog

The Pets and pet related products industries are continuously booming, attracting many individuals to start a pet shop. One of the many ways to get more customers is to use social media marketing. Here are some tips that will surely bring cash into your registry.

Post Advertisements on Pet Blog Giants

Placement is one of the most effective ways to improve your advertising, putting your ads in front of the right eyes. This is the reason we’re telling you to post online ads on numerous authoritative pet blogs, particularly those which are popular in your area. This method makes sure that the viewers will be encouraged in the idea of pets and pet products prior to seeing your advertisement. You may have to take out more money for getting your ads a spot on these blogs, but it will be worth it since it’s a really effective method to attract customers to your online pet shop.

Take Advantage of Social Media

Facebook, Twitter, Instagram, and Pinterest, you name it. They are great ways to advertise your pet shop. You can do it through sharing photos, publishing great deals, sharing about your featured pets, and even sharing your shop’s recommended supplement for pets like the most popular one, Glucosamine. Everything is absolutely free (unless you want your ad to be sponsored), you just have to exert time and effort to make attractive posts, and therefore you should brainstorm great designs for your ads. Most of the time, your ad won’t instantly get famous, but the constant delivery of good and worthy posts will get you to that point eventually. For example, once an individual follows your pet shop’s Facebook page, every post you make in the future will show up in their newsfeed. Don’t miss this free opportunity.

Your Pet Store Should Have a Blog

If your pet store is based online (and maybe offline), then it’s a good thing. It means you can reach out to more potential customers that can’t visit your physical store. But, you forgot something, making a blog. There are many ways to make your blog more engaging.

One easy tip is to post articles on a daily basis. If you want potential customers to engage with it, you’ll have to do it consistently. You don’t have to post websites in written form only, you can add images or share a funny video—that is somewhat related to your pet shop of course. It depends on you, you can post once a week, or daily.

You can also post tips on the right way to take care of pets. There are a thousand kinds of pets, pretty much sure you won’t run out of ideas. This is also a great way to endorse your product. For example, you can remind your readers that dogs need their nails to be regularly clipped, so they’ll need a safe, quality-made nail clipper which is obviously available in your pet store.

Another great idea is to post articles on animal related events. There might be even a chance that you get to be on top of the google search list.