An entrepreneur dealing with flashlights will wonder the best methodologies in marketing to enhance business sales and further increase profit margins. With the current competition in the hand-held lighting devices, as an entrepreneur, you have to move a notch higher in marketing just to ensure you improve your social presence for marketing purposes. With advanced technology; advertising and marketing have made numerous milestones, new entrants in the electric gadgets business need to customize their marketing department to accommodate these new technologies as well as incorporate old marketing strategies for a diverse audience.
The 9 most appropriate marketing strategies for flashlight
Marketing automation software
Marketing automation software like ConvertKit and MailChimp has comprehensive features that target the online audience. The power of this toolkit enables one to design Email campaigns, landing pages, and Customer Relationship Management tools etc. It defines old marketing technologies in a new platform.
The use of hard copy media advertisement like magazines, newspapers, newsletters among other reference books also captures audiences who believe in the vintage technology defined by the power of the hard book.
Social media marketing
The social media platforms- Facebook, Twitter, LinkedIn, Pinterest among others- offer a great arena for a flashlight entrepreneur to create a business page and advertise the product. The entrepreneur can opt to get the free or the paid version of the advertisement. The paid version is ideal for a flashlight startup that needs more social media followers. The sharing function of social media helps gain passive marketing to more clients.
Word of mouth
The word of mouth marketing strategy is practical due to honesty and trust. The main reason for this, your source of referral had tried and tested the flashlight functionality. However, it is a long-term solution and requires quality products accepted by the masses.
Internet marketing is the order of modern marketing. The referral program helps online users to send links with pictures of the flashlight for someone to buy.
Yes, you have the product, but have you checked on competition in terms of pricing and more benefits compared to your product. Research marketing helps you study the market and figures of their market share such that you are able to advertise to the audience where competition has left a gap.
Event venues offer first-hand customers who can sample, test and interact with your clients. You create contacts at this point for future marketing communication especially using a marketing automation software – subscription function.
Who does not love free stuff for sampling and proving functionality of a flashlight? “Buy one get one free” marketing strategy helps get more clients because of proven functionality and customer loyalty.
The old way of just selling products, clients do not take them seriously. Tell people the benefits of having a Streamlight 88850 PolyTac LED in their homes, and how it will make their life simple and easy. People buy benefits.
Before you choose a marketing strategy, prove its efficiency based on your location and the type of customers or else you will invest in an invalid marketing method.